Book Review - Meatball Sundae by Seth Godin

I have just read the book Meatball Sundae by Seth Godin. It describes 'how new marketing is transforming the business world (and how to thrive in it)'. Overall, it is an essential read for internet marketers.

Seth is a seasoned writer in this area of marketing. He is also the author of The Dip and Purple Cow. His titles make no sense but if you are curious and read about why he chooses such interesting titles, it comes together really well. I will not dwell on this here, read his books and find out.

My favourite aspect of this book is the new arguments he puts forward as to why utilising these new marketing techniques do not equal success. He covers 14 current trends that are transforming our current business world. Those who do not transition get left behind, and this usually results in the demise of their business. He also gives examples of businesses making mistakes, as well as those who have done the right thing to get success.
These illustrate his principles beautifully, and for a whole lot of trends to discuss, he weaves it all into an amazing book which flows well for the reader.

He begins with an executive summary, which summarises the essence of this book. The main content elaborates on the trends we should recognise as internet marketers. He finally concludes with multiple case studies we can relate to.

Why an absurd title called meatball sundae? Its an illustrative title of what happens when you combine two edible and good things which do not go well together. It becomes an unpalatable disaster! Similarly, one main message that gets put through is when we combine our business with our new marketing techniques, it may become an unsalvagable mess or a culinary masterpiece. Just like combining food items, this is an essential principle.

We should not force the new techniques on our business if they do not match. An alignment is necessary for success. The book goes into further details on how this may be achieved. Throughout the book, small gems are available for those who pay attention, which if utilised may provide more profits.

We must learn from those who are more experienced to be successful, and Seth is top of his game in writing this book. The only time I felt disappointed was when I turned to the last page and found that I reached the end of his book.

In summary, this book describes the difference between new marketing and old marketing, and how the inability to tell the difference means failure. Embrace the new insights provided; read this book. I highly recommend it.