Friday, 30 September 2011

Book Review - Mentoring 101 by John Maxwell - Key Lessons For Internet Marketing Coaching

If you share John Maxwell's passion for personal development, you can understand why mentoring is such a hot subject for him. Maxwell has dedicated his life to studying relationships that foster personal growth.

Mentoring 101 is his study of what makes a quality mentor 'tick'. His lessons have special application to internet marketing mentoring and coaching for home business owners; key lessons are offered.

Maxwell begins by acknowledging Douglas M. Lawson: "We exist temporarily through what we take, but we live forever through what we give." Lofty words, no doubt, but Maxwell teaches you how to put them into real life practice. It isn't the right calling or even the right fit for everyone. It takes work.

A quality mentor has an innate ability to 'discern people's success seeds.' Many people, most of us, need help to fully recognize those 'seeds' and grow them to full potential. A quality mentor is not merely an expert in his/her field, it runs much deeper than that.

A quality mentor knows their purpose in life, is continuing to reach that purpose to the max and is sowing seeds to help others do so as well.

The benefit is personal and gratifying both to the mentor and the mentor but it goes even beyond that. As Cullen Hightower expresses it: " A true measure of your worth includes all the benefits other have gained from your success."

What makes Maxwell's teachings pertinent to internet marketing is one of his core concepts that parallels the way internet marketers work to promote their campaigns: "People buy into the person before they buy into their leadership."

Sound like personal branding? Exactly so. People only follow someone who they respect and believe. Establishing credibility is key to establishing yourself first and evolving into the loftier heights where you can be an effective mentor.

The mentor must be selective in choosing mentees. Time is a gift that must be spent wisely. A relationship should exist before it matures into mentoring. Vince Lombardi summed it up: "The difference between mediocrity and greatness is the feeling these guys have for each other."

Once the proper relationship is qualified and established, good mentoring becomes on the job training. First the mentor illustrates by example. Then the mentee duplicates the illustration and the mentor watches. Constructive criticism may follow. Then the mentee is ready to fly solo.

Because learning internet marketing skills is a rapidly evolving field, the importance of powerful mentoring cannot be emphasized enough. The dedicated internet marketing mentor should invest time only in mentees who will work as hard as the mentor.

When the win occurs, celebrate! Maxwell lauds the Celebration Principle. He notes that the greatest victories are the ones that occur at home.

Find the right internet marketing mentor for you using John Maxwell's keys and look forward to celebrating the success of your home business. It is happening every day for internet marketers who understand the mentoring process and use it to advantage.

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