A book I personally recommend to anyone trying to start up their own online business. The first is Moonlighting on the Internet by Yanik Silver. I suggest this title because Yanik Silver tells you exactly what you need to do to get your online business going. He recommends selling information products, which he has had great success with. The book tells of great success stories that get you motivated to start moving with your online business. Yanik is great at explaining how to entice visitors by offering freebies and increasing the perceived value of your product. When you show people that the product you are selling can in turn make them a lot of money, the perceived value goes out the roof.
Yanik favors the information product because of it's versatility. You can always find a way to create information that people want. Whether it is creating an information packet about fixing an engine, revolutionary dating tips, or learning how to make money with a blog, each idea can be successful if there is a market for your idea. If there is a market for your idea then your job is to figure out what people want and how you can package it so that people would pay for the information.
Yanik does not only discuss selling information products, but also brings in four other gifted experts to discuss other ways of making an income online. eBay sales, Yahoo! E-commerce stores, affiliate marketing, and blogging are all discussed in relative depth. These methods can be used hand in hand. For example, if you are selling your own information product you could package it with an affiliate product you represent. Blogging about your products and creating content can be a great way to generate more traffic to your website.
The wonderful aspect about "Moonlighting on the Internet" is that the ideas for wealth creation are free or low cost. Most people will want to have their own website and that may cost roughly $15 a month, but there are hosting companies that will give you a free website. Most free web hosting comes with a catch, such as advertising, or lack of freedom in how you can position text, image, or html boxes.
After you have purchased a domain and website let the creations begin. Yanik emphasizes that you stick with one solid idea until it becomes solid. It should be generating a few hundred dollars worth of passive income per week. Once your idea has been set up and is generating an income stream it becomes time to duplicate your success with another mini website income stream.
Yanik's book gives great advice, which is why I highly recommend it, but do not become discouraged if you are not instantly making hundreds of dollars in extra income. There is a learning curve in creating quality products. Also, generating a heavy flow of web traffic takes patience and constant persistence.
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