Six Little Used Online Marketing Strategies For Hairstylists

As a hair coach and salon business strategist. It is important for you to know the most effective strategies to help your clients grow their business without a big expense being involved.

So in this brief article I've decided to share with you six online marketing strategies that you can use to help you attract more clients and keep the existing clients you have.

1. Use Your Knowledge

Are you knowledgeable on a particular topic in hair or skin? Offer people free consulting on either topic via e-mail. Then you could have them link to your business website, or even include you in their e-zine. How much did it cost you only a little time, but the rewards are endless.

2. Become An Author

There are several e-zines for you to become a published author for free. In return for your work you will be able to build a steady stream of potential clients who already want what you have. You will also be able to raise your credibility. These are just a few ways for you to gain more exposure.

3. Get People to Sign Up

A great way to get the names and email addresses for potential clients are via testimonials. You could even ask people to sign your guest book. In order to have them sign your guest book offer them something of value for free.

4. Create An E magazine

Creating an e-magazine is a very cool way to get your expertise out to potential clients in e-book format. You could offer as many articles per issue as you like. It would be a great idea to add graphics with the articles just like they do in print magazines. Now with an e-magazine in place you could gain advertising revenue because you could charge other businesses for full page advertisement.

5. Tell People What's Next

Letting your visitors know what's next will get them excited about revisiting your business website. You could tell them about upcoming hair shows, prize drawings, sales, articles, and other free stuff you have coming up. If they know what's coming up for them, they will want to revisit. Let them know to sign up for an e-mail reminder, rss feed or tell them to bookmark your web site.

6. Share Your Information Viral

What you would need to do is create a web book that's related to your business website topic. Then you can give people who visit your business website the option of linking to the web book so they give it away to their website visitors. In order to make this a bit more effective put your ad on top of the title page to get free advertising. I'm sure this strategy will easily gain you more advertising exposure, besides what you are giving them is valuable.