Sometimes good and sound business lessons come from bad experiences. Take this case in point: Paul Chambers missed his flight at a London airport. Perhaps in anger, perhaps in jest (depends on who you talk to), Chambers tweeted that 'he was going to blow up northern England's Robin Hood Airport if it didn't reopen in time for his flight.' With flight security at airports being what it is today, Chambers was arrested and fined for this posting.
His Twitter joke went to court on appeal by Chambers and stirred an internet outrage when the judges refused Chambers the opportunity to be heard. Thousand of online fans started posting comedic threats to the regional airport in some sort of non-clearly defined passenger camaraderie. You may have seen some of these tweets. Many added "IAmSpartacus," in reference to Stanley Kubrick's 1960 epic film of the same name. In the movie, Spartacus' rebel rouser pals assume his identity in a gesture of solidarity.
That Spartacus lives online is, if anything, a confirmation of the power of twitter power as a marketing tool. Reference to Spartacus was Twitter's 'top trending' subject globally. Civil rights groups in Britain, see the failed attempt at judicial appeal as an aberration of the right to free speech online. Should be resounding a familiar echo to American ears as well.
Some felt the case should never have gotten so far. It was noticed 5 days after posting by an airport officer and then reported. Clearly, at that point, the posting could not have been viewed as any kind of safety threat.
Does that mean that airport security should now be monitoring tweets continually, 24/7? Seems an impossible task. How could anyone get around secretly coded tweets anyhow?
When do civil rights and free speech privileges trump national safety concerns? Hard to say. Al Franken and other notable legislators are attempting to wrestle this dragon in the U.S. Congress.
In the meantime, the Spartacus Lives! campaign can be put to good use as a marketing tool, used reputably of course, for internet marketers. Entertainment gets attention. You have to tow the line and not cross the line, but a clever campaign could potentially build solidarity among your followers as it did in the Spartacus epic.
Your business could become epic this way.
All this from a Twitter joke that went to court. If internet marketers ever needed more solid confirmation of the power of Twitter and the prominent place it should occupy in a proficient internet marketing business, this is it! Spartacus lives!
No Twitter Jokes or Courtroom Jests! Use Twitter Power [http://www.maestromoney.com] to propel your internet marketing campaigns and Spartacus can live again! Click on the link, fill out the box and get immediate, free access to video trainings, especially #2 and #3, to get on board now.
Lauren Botney is an Online Marketing Coach and Mentor for what is arguably the World's Largest Internet Marketing School around. Specializing in Article Marketing, Social Media techniques and other essentials for profitable Internet Marketing [http://www.maestrocasa.com]. She is dedicated and stubborn. She trains complete newcomers and seasoned pros worldwide to achieve Financial Success. Through positive mentoring, proven business strategies and continuing education, you can stay ahead of trends and sharpen your competitive edge.
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