What Is a Capture Page? - A Quick Guide

If you are just starting your internet marketing career, you might be wondering "What is a capture page?" Simply put, a capture page is what entices customers to join your email list or buy your product. The sole purpose is to capture customer interest, get them to subscribe, and sell them products. It is not the place to talk about yourself or your business, unless that is what hooks your customers. It's the first page a customer sees when they click on ad, so creating a great capture page is crucial. A good capture page has a great headline, a body full of interesting content, reasons why a customer would buy your product/subscribe to your email list, and a compelling call to action.

The most successful capture pages describe a customer's problem and then offer a solution to that problem. You will need to create a headline that generates interest. Your headline should be bold, but not so overbearing that it makes customers leave your site right away. "How-to" headlines seem to work well. Ideally, your headline will cover both the problem and solution in one sentence. Your headline should intrigue potential customers enough that they continue reading.

The body is your chance to connect with your customers and convince them to keep reading. If you have a personal story related to your product, service, or email list, share it here. Many people use videos or photos to make their story seem more compelling. You can also use eye-catching fonts and interesting colors to make customers continue reading. The body should also explain what someone can gain from your product or list. For example, say you're trying to sell an e-book about making money online. You should mention how your internet marketing career began, how you became successful, what is included in the e-book, and what customers will gain from reading it. If you have done your work well, potential customers should be more or less hooked by the time they finish reading.

After the body, you should include a capture form that provides a place for customers to input their name, email address, phone number, or address depending on your goals. All that remains is to follow up with a call to action. You want to convince people that not only is buying your product or signing up for your list the best thing to do, but that it would be a huge mistake not to do it! Of course, creating a great capture page takes practice, but following the steps above will give you a great head start.