The concept of mobile marketing on the Internet, using hand held mobile devices such as cell phones, smart phones, Bluetooth devices and other mobile products, is relatively new but growing fast. Companies focused on mobile advertising offer businesses with a web presence targeted and personalized ads each month to help reach customers around the world. Many mobile advertisers can help these businesses analyze data to better target customers. Mobile marketing offers businesses an affordable and efficient way to reach customers and keep track of their responses.
Offermobi, the performance based mobile affiliate network started in April 2010, is the first company to offer businesses the opportunity to benefit from its services and strategies that can optimize mobile marketing growth opportunities. The network offers potential advertisers and affiliates the opportunity to compare its search tools and features with mobile browsers, mobile devices, and computer search engines. As of the end of 2010, the network reported a client list of well over 8,000 publishers and 60 brand advertisers. Customers have seen conversion rates increase almost three-fold, and click rates have increased by almost 200 percent.
A business with a web presence that uses affiliate marketing gets the benefits of the technology without having to put out money to build a marketing plan of its own. The types of affiliates are numerous, and include mobile landing pages, apps, SMS and pay-per-call campaigns. Offermobi gives an affiliate access to the top mobile offers as well as an account manager to work with to make sure the advertising best fits the its mobile traffic. The performance based pay provides payouts that are timely and generous. Advertisers can get strategy and campaign consultations to help develop a mobile marketing campaign. Offermobi buys the advertising media, and tests the ampaign. Finally, Offermobi releases the campaign to mobile affiliates.
Offermobi provides several webinars to help a business begin to develop its advertising campaign or affiliate program. The webinar topics include an introduction to the Offermobi network, how to get started with mobile marketing campaigns, and how to set up mobile campaigns on ad networks. Another webinar focuses on developing strategies for offers and choosing the best ad network. It also looks at strategies successful affiliates have developed. Offermobi can help a business or an advertiser set up a mobile marketing campaign, manage it for the best impact, and get timely and generous payouts.
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