What Internet Marketing Book Would You Recommend? I Know Which One I Pick

It is truly amazing, how many people e-mail me and ask me what the best Internet marketing book I have is, and which one I would recommend to them. Well, after having read about 20 books on this subject, one comes to mind. In fact, it is one that is just out this last year, and one that I would highly recommend to you, because all the advice is totally sound. The name of this online marketing book is; (and don't let the hype type title scare you away):

"e-Riches 2.0 - Next Generation Marketing Strategies for Making Millions Online" by Scott Fox, ANACOM or American Management Association publishing group, New York, New York, 2009, ISBN: 978-0-8144-1462-0.

This is the perfect book for someone that wants to market their business online using social networks strategies, viral marketing exploits, online videos, webinars, podcasting, online league services, click ads, e-mail marketing, and online newsletters. The author also goes into significant detail of how to promote your business online using online articles. Online articles just like this one. Interestingly enough, I totally agree with the author after having written 20,000 online articles myself. In fact, this is number 19,970.

But most importantly, the author explains how to put all this together in a strategic plan using all the possible tools online to promote your business. Even if your business is a brick-and-mortar company that sells products and services, this book will explain how to use the web to attract new customers, clients, and consumers to your fixed site locations, or to order your services, as well as order online. The book is quite comprehensive, and very easy to read.

Even if you are a complete novice the author spells out within each chapter exactly how to go about using every component in your online marketing tool chest. He also has a chapter on 'the power of free' and how you can use the web as a giant marketing and PR tool to propel any type of company. Indeed, I highly recommend this book as a first read to anyone who wants to be successful online. And I hope you please consider all this.