Book Review of Twitter Power by Joel Comm

Twitter Power Makes It Seem Easy.

The book doesn't rely on all the new tools that arrive, become fashionable then sink without trace. Instead in concentrates on the fundamental "how-tos" to successfully incorporate Twitter into your social media strategy.

Joel provides step by step instructions in Twitter's use, and notes how to avoid abuse.

He goes into the details you need to succeed in Twitter.for example Joel gives you ways of creating your own Twitter background - a key part of getting followed.

7 Killer Strategies For More Followers Joel gives 7 ways of getting people to follow you.

Although as Joel points out building a list of followers doesn't happen overnight no matter what you do!

The easiest one to implement immediately is to add your Twitter name to your signature.

7 Tweet Types For Everyone To Use Twitter Power breaks down the Tweets that Joel suggests you use into:

• Classic "this is what I'm doing" Tweets
• Opinion Tweets
• Mission Accomplished Tweets
• Entertainment Tweets
• Question Tweets
• Picture Tweets
• Tweet Sequences

In particular I found the section on Tweet Sequences useful and I'm sure it is useful advice for advanced Tweeters and new Tweeters alike.

Joel shows how to use Twitter for customer support, to build your brand, to find experts, how to track Tweets, using Twitter auto responders and much, much more that has the marketer in me salivating!

Crucially Joel also gives a highly experienced legal eagle a chapter to explain the niceties and dangers to be aware of when using Twitter. Look out for assumed contracts is all I'll say on that subject!

In addition Joel has his business partner Ken Burge write a chapter on how you can extend Twitter to make it even more useful for your business and gives URLs to code you can use too.

One thing is very clear. That is that Twitter can help you get your message out in a way that doesn't intrude in the same way that mass advertising does. In conclusion if you've any thoughts of getting into Twitter for your business you must buy this book.

Jim Symcox coaches business through marketing strategies, implementation and use of social media to higher and easier profits. Business doesn't need to be tough! He's also a copywriter, blogger and the author of "How to Leap Ahead Of Your Competitors".