Over the past decade online marketing has changed at a break neck pace. And if you've been around for the past five years you know that a lot of things have changed for the better when it comes to making money online and getting targeted traffic to your websites. But there have also been some difficulties because of these changes.
One of the biggest changes over the past couple of years or so, is the fact that it isn't as easy as it used to be to get cheap paid traffic to your website. Way back in the stone ages, five years ago, all you had to do was put a few ads up on Yahoo and Google and you could be making money hand over fist. It was just ridiculous how easily you could make money at the time. Unfortunately a few things have changed.
Fast-forward to the present time and you'll find out that it's extremely difficult to even get Google to accept your ads let alone get tons of traffic from them. As far as Yahoo, they've recently sold all their ad placement to Bing, which is run by Microsoft. So as far as pay per click goals, things will be changing a lot in 2011 and beyond.
No matter how much Google is tried to fight it it looks like their biggest competition in the PPC arena will be Facebook. Facebook recently went over 500 million users which is just a staggering amount. There are also the number two-ranked site on the Internet right behind Google. It's amazing how quickly Facebook has grown and how rapidly people have adopted it as their most visited website. Just to give you an example, one of the first websites my mother signed up for when she got online was Facebook. She barely figure out how to send e-mail but she was already requesting to be my friend on Facebook. This is huge!
Over the past year Facebook is really been pushing its advertising platform. I believe now is the time for people and business owners to start using Facebook as an advertising medium. If you don't take advantage of the exposure that you can get from Facebook all you're doing is allowing your competition to eat up all the profits. I believe that some time in the next 18 months or so Facebook will overtake Google as the number one visited site on the Internet. If they don't they'll be very close. What Facebook can do that Google can't is allow you to target exactly who you want to see your ads your links and your offers. Just think about it for a minute, most people add more information about themselves to Facebook when they do any other place. They tell you who their favorite people are, what their favorite hobbies are, and what they like to do for fun. This is great information for any business or individual that trying to get in front of a huge audience. So take advantage of this and don't wait till it's too late before you start using Facebook to advertise.
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