The book High Conversion Copywriting Secrets - How to Disguise a Duck, written by no one else than well respected online marketer Anik Singal covers the very fundamental and also high effective copywriting techniques for online promotions.
In this book you will learn about writing
- sales copies for an affiliate promotions
- copies for an upsell
- opt-in page copies
- copies for a lead capture pages
- email promotions
- copies for a product relaunches
all in seven chapters published on seventy two pages. The author writes in very simple and understanding manner, aiming only on the important things to make the reader focused. I personally read the book many times all in one breath.
It really is easy to read it fast.
You can expect lots of adequate humor and real life experience with online marketing. The whole book is interlaced with orange squares containing the most important information in the chapters which are at the end reviewed by a resume, so the reader won't forget anything they just read. What I found the most interesting is that the author is basically teaching his readers how to hide their first intentions, which are to sell and promote, in the text so the potential customer might not know he is being converted to buy.
All the techniques are easy to understand and implement what I have tested on my own as a reader of this book. What I would point out as a minus is that author in one chapter writes about topic of keywords but he doesn't write more about it. He just mentions that. According to me if read by a newbie in the field, it can be a little confusing.
Anyway, I have found this book very helpful and valuable. It can save lots of time and effort to the topic targeted readers. There are many instructional books about online marketing and I would consider this book the one that belongs to the top.
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