Internet Marketing - How to Use an Internet Marketing Report

There is a lot of information out there about using ebooks and articles, even e-courses, to entice people to visit your site and to purchase something from your site. There is even advice galore about how to create them and publish them. However, there seems to be little information about how to create and use an internet marketing report.

The internet marketing report is a great tool that can be used a number of ways. Basically, this is a search engine optimized report on your niche market that is not as lengthy or in-depth as an e-book, but has more information and is more formally written than most articles. Most good reports are around five to thirty pages long, while the best e-books are at least forty pages long with more graphics and worksheets and other features. Reports are simple, informative, and great to giveaway for free because they don't require as much work to put together.

Essentially you can write a report on a topic in your niche market and format it exactly the same as you would any formal report for school or work. This is not difficult. You can then save the document as a PDF file, and you suddenly have a report to use in your marketing. You can use this report in many ways.

The best way to use a free report is as a bonus for when someone buys your products or services. You are essentially using the report to add value to what you are trying to sell. If you are going to use the report as a bonus for an ebook the report should cover information that is not in the ebook but is complimentary to the book. You can also use the report as incentive to purchase on a certain day, take advantage of a special promotion, or simply keep your email lists active.