Channelling the Power of Twitter

Are you fully harnessing the power of Twitter to build your brand? Even if you are well-versed in social media, you need this book

Twitter Power by Joel Comm and Ken Burge is subtitled How to Dominate Your Market One Tweet at a Time and it puts itself forward as one of the ultimate resources for those both new to Twitter and those who are keen to leverage the power of Twitter for themselves. It may be a big call for this volume - at 245 pages, it's not a massive tome but neither is it entirely slim. But it fulfils the promise it sets up and gives you every tool you'll need to create and build your brand using Twitter.

Filled with real-life examples and screenshots, this is a valuable resource, taking the reader through setting up an account and getting started, through to using Twitter as a valuable marketing tool. You will find yourself highlighting many passages in the book once we got past the initial setup sections and while some of the information may not be entirely new to me, it is interestingly setup and still worthwhile.

Chapter 10, Beyond Twitter.com is beneficial by itself, as Joel and Ken highlight 10 Twitter applications that they find useful. The list is by no means exhaustive but it covers every aspect of Twitter as marketing tool and encourages you to use Twitter for more than you thought possible. Taking Twitter from a simple website to a valuable part of a marketing program is key and this chapter helps you see how this could be possible.

Coming up to Chapter 13, Putting it all together: A 30 Day Plan for Dominating Twitter, you have in your hands a comprehensive plan to create and build your brand on Twitter. Armed with this plan, you are sure to become a Twitter-force to be reckoned with!

Twitter Power: How to Dominate your Market One Tweet at a Time is by Joel Comm with Ken Burge and published by Wiley.

Mandy Tannenbaum is a freelance writer, editor, project manager and social media marketer. She is based in Auckland, New Zealand and is mildly addicted to Twitter and Facebook.